Baili MediaDelivery structure
- 01Business and customers | Offer, decisions and regions
- 02Channels and creative | Accounts, content and reach
- 03Enquiries and follow-up | Forms and reception
- 04Priorities | Content and execution for the next stage
DOMESTIC LEAD GENERATION
Reach customers in China.Create better enquiries.
Connect audience strategy, creative content and advertising with a clear enquiry journey. We plan around your industry, target regions and business goals.
Discuss Your China Campaign
Reach your audience→Capture enquiries
Reach your audience
Follow up and review↗DELIVERABLE PREVIEW
See how an acquisition plan takes shape
Explore your customers, China market, channel mix, content and enquiry touchpoints.
Start with a clearer direction
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Customer and market outline
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Channel priorities
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Get China Acquisition Advice →Enquiry and follow-up checklist
CHANNEL STRATEGY
Choose channels around your customers
Combine short video, social, search, maps and further channels around your audience and conversion journey.
Douyin
Short video and promotion
Kuaishou
Content and enquiries
Xiaohongshu
Discovery and search content
Tencent Ads
Tencent ecosystem advertising
Amap
Map discovery & store visits
Idle Fish
Content and enquiry operations
More channels
More ways to reach customers
WHAT WE DO
Support across the enquiry journey
Strategy, content, execution and follow-up work toward the same business objective.
Audience & channel strategy
Clarify your offer, audience and target regions. Define campaign goals and a channel mix suited to your current stage.
Audience mapping / Channel plan / Test priorities
Content & creative
Plan video, visuals and ad messages around customer questions, with consistent information across content and enquiry pages.
Content topics / Creative planning / Landing journey
Campaigns & optimisation
Execute the agreed plan, observe feedback across audiences and creative, and refine the campaign and enquiry journey.
Campaign delivery / Creative testing / Optimisation
Enquiry handling & review
Map enquiry entry points, source records and follow-up responsibilities. Use your team's feedback to guide the next campaign stage.
Source records / Team handover / Quality review
BEYOND THE CLICK
Turn interest into
a clear next step
Know where an enquiry came from, who will respond and what happens next. We include enquiry handling in the plan and map the journey with your team.
Clear entry points
Plan forms, consultation or WeCom entry points around your needs.
Organised follow-up
Agree responsibilities and record keeping for enquiry handovers.
Useful feedback
Use enquiry quality and sales feedback to refine campaigns and content.
BAILI / LEAD JOURNEY
Give every enquiry a next step
Enquiry journey
- 01Audience reach
- 02New enquiry
- 03Team follow-up
- 04Review & refine
Source records · Customer needs · Follow-up feedbackHOW WE WORK
A clear process, with shared feedback
- 01
Discover
Understand your offer, audience, regions and current marketing.
- 02
Plan
Agree channels, creative, enquiry paths and responsibilities.
- 03
Launch & test
Start campaigns, observe responses and refine the approach.
- 04
Review
Use enquiry quality and business feedback to plan next steps.
QUESTIONS & ANSWERS
Before we get started
Which Chinese channels should we use?
Start with who your customers are, where they make decisions and how your team handles enquiries. We consider industry, region, creative resources and goals before recommending an initial channel mix.
How is a campaign budget planned?
We build a practical mix of media, creative production and delivery around your audience, markets and growth priorities.
How should campaign results be reviewed?
Agree the relevant measures before launch. Review enquiry sources, quality and follow-up feedback alongside exposure and clicks, so the next actions reflect your business needs.
Baili Media